Coulee Auto AchieveD $144 Cost Per Sale

Background

Coulee Auto had stood as the largest independent dealer in their area for quite some time. But when they approached us in December 2023 they had a huge problem to deal with… their sales volume was just too low.

They knew they needed more ‘1st Party Leads’, but they also needed to refine their sales process in order to transform the highest number of them into actual sales.

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2 Main Drivers Of Growth

As the Coulee brand was growing we found multiple opportunities to optimize their process, traffic, and content to build an ecosystem that actually influenced more of the existing and new traffic to take action.

We helped them create and distribute market-leading social media content that positioned them as the go-to dealership in their market, turning their already-outstanding brand into a ‘mini household name’.

This caused the big 3 traffic sources (call ins, walk ins, opt ins online) to increase at an exponential rate.

In order to maximize sales from these new inbound leads we helped them across multiple verticals. We helped them:

• Build and enforce more effective SOPs for their sales reps

• Build and provide a proven follow up process that limited wasted efforts and maximized engagement

• Keep their sales team accountable with regular secret shoppers

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Outcomes and Achievements

• High 12% Conversion Rate: From 1,757 social media leads, 210 cars were sold, demonstrating a strong conversion process and high-quality lead generation.

• Very Low Cost Per Sale: With a spend of $30,403.29, the dealership managed a cost-effective campaign with each sale costing just $144.78.

• Strategic Ad Impact: 48% of sales were influenced by Facebook ads