Elder Mitsubishi Has Highest Volume Month Of 2024

Overview:

Elder Mitsubishi, with locations in Cedar Park and Killeen, Texas, has leveraged a brand new digital marketing strategy to boost their sales and customer engagement.

Their August 2024 performance demonstrates the effectiveness of this shift & DealerSmart's 1st Party Lead System across multiple platforms, including Facebook, Google, and TikTok.

Cedar Park Results (August 2024):

• Sales: They achieved the best sales volume month of the year with 79 total sales.
• Conversion Rate: Internet lead conversion hit a record high, increasing from 2.98% to 3.77%.
• DealerSmart Contribution: DealerSmart influenced 20% of total sales, 15 out of 79 sales.
• Social Media Performance:
  • Facebook: They achieved 278,346 impressions, 5,482 clicks at a $0.88 Cost-Per-Click (CPC). Facebook contributed 15 sales.
  • TikTok: Generated 204,818 impressions and 681 clicks at a $2.88 cost per click, increasing their brand awareness and contributing one direct sale.
  • Google Video (YouTube): YouTube ads garnered 93,237 impressions, 1,031 clicks at a $0.98 cost per click, resulting in 4 lead submissions.

Killeen Results (August 2024):

• Sales: Killeen recorded 12 sales influenced by DealerSmart at an average cost of $249.17 per sale.
• Conversion Rate: Internet conversion jumped from 1.25% to 2.62% MoM, the highest since March 2024.
• Social Media Impact:
  • Facebook: The Killeen location generated 211,418 impressions, 5,302 clicks at $0.56 cost per click. Facebook accounted for all 12 sales.
  • TikTok: 130,733 impressions and 452 clicks at $2.29 cost per click increasing their brand awareness.
  • Google Video (YouTube): 112,151 impressions and 599 clicks at a $1.38 cost per click with 12 lead forms generated.

DealerSmart's Impact:

DealerSmart emerged as a significant sales driver for both locations. It contributed to over 6.5% of total leads for Cedar Park, exceeding the initial goal of 3-5%, and influenced 15 sales. For Killeen, DealerSmart influenced 12 car sales.

Key Insights:

1. Record Sales: Cedar Park saw its best sales month of 2024, with a significant boost in internet conversion rates. Killeen also saw improvement, particularly in conversion rates, which doubled from July.
2. DealerSmart Performance: DealerSmart consistently exceeded expectations, influencing a significant portion of sales at both locations.
3. Cost-Efficiency: Facebook ads in both locations yielded strong results, with cost per click rates as low as $0.56 in Killeen and $0.88 in Cedar Park, indicating highly cost-effective advertising.
4. Platform Differentiation: While Facebook delivered the majority of sales, TikTok was less impactful in terms of direct conversions, suggesting potential for optimization on this platform.

Conclusion:

The August 2024 performance of Elder Mitsubishi in Cedar Park and Killeen highlights the effectiveness of their targeted digital strategy.

By leveraging a mix of Facebook, Google, and TikTok ads along with the DealerSmart platform, they have successfully driven higher conversions and cost-effective sales.

The upward trends in internet conversion and sales volume signal significant momentum heading into Q4.