Johnson Hyundai Influenced 22 Sales In 30 Days

Case Study: Johnson Hyundai of Apex's First 30 Days with DealerSmart

Overview

Johnson Hyundai of Apex recently partnered with DealerSmart to enhance their digital marketing strategies, focusing on generating leads and optimizing dealership processes. Over the course of their first 30 days, they achieved impressive results through a combination of targeted campaigns, strategic video content and process optimization.

Key Results (First 30 Days)

• Impressions: 113,000
• Clicks: 5,064
• Cost per Click (CPC): $1.12
• Sales Influenced: 22

Campaign Strategy

Johnson Hyundai of Apex leveraged four distinct types of campaigns to drive these results:

1. Quiz for Subprime Customers
   Utilized a quiz funnel to pre-qualify potential subprime customers
   

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2. "Why Buy" Retargeting Campaign
   Designed to re-engage potential customers, this campaign used a "Why Buy" message, showcasing the dealership's unique offerings to encourage conversions from previous website visitors.

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3. AIA Ads for Inventory Exposure
   Ensured Johnson Hyundai of Apex’s current vehicle selection was prominently displayed to potential buyers through automotive inventory ads, driving relevant traffic to high-interest models. 

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4. Instant Experience Campaigns
   Crafted to educate, inspire, and showcase the dealership’s brand through engaging content that helped build a strong connection with prospective buyers and show off potential inventory options as well. 

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CRM and Process Optimization

A key aspect of Johnson Hyundai of Apex's success was their close collaboration with their DealerSmart Customer Success Manager (CSM). Together, they dove deep into their Customer Relationship Management (CRM) data to identify areas for improvement. By fine-tuning their internal processes, Johnson Hyundai of Apex improved lead management, better aligned marketing with sales goals, and optimized customer engagement strategies.

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Video Creation Strategy

Another critical element in their strategy was a focus on DealerSmart's three-pillar video creation approach:

• Informative Videos: Educational content that provided insights into car features, financing options, and dealership services.
• Testimonial Videos: Real customer experiences shared through testimonials helped build credibility and trust with prospective buyers.
• Fun/Creative Videos: Engaging, light-hearted content aimed at showcasing the dealership’s culture, values, and community involvement.

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Conclusion

In just 30 days, Johnson Hyundai of Apex saw a significant impact on their business through a blend of targeted campaigns, process improvements, and creative video strategies. The collaboration with DealerSmart not only drove traffic and conversions but also enhanced overall dealership performance. With a solid foundation built on data-driven decisions and innovative marketing, Johnson Hyundai of Apex is positioned for continued success.

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