Star Buick GMC Grew Sales By 111% In Just 60 Days

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Background: Star Buick GMC, a well-established dealership, was looking to significantly enhance their internet sales performance. Before partnering with DealerSmart, the dealership averaged 26.5 internet sales per month. Seeking a way to grow their digital sales presence and better engage with potential customers, Star Buick GMC adopted DealerSmart's innovative approach.

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Solution: In just 60 days, Star Buick GMC saw transformative results, increasing their internet sales from 26.5 per month to over 55. This success came through a dual strategy combining DealerSmart's First-Party Lead System and the Core 3 Video Pillar Strategy.

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1. DealerSmart's First-Party Lead System:
   • This lead generation system was designed to engage Star Buick GMC's customers directly, creating a personalized experience that encouraged action. The system targeted high-quality leads, which resulted in more meaningful customer interactions, increasing the likelihood of conversions.
2. Core 3 Video Pillar Strategy:
   • Testimonial Videos: Showcased satisfied customers sharing their positive experiences with Star Buick GMC, creating trust and credibility.
   • Informative Content: Provided valuable information about vehicles and services offered, addressing common customer questions and guiding them through the decision-making process.
   • Fun Content: Engaged potential buyers with entertaining, light-hearted videos, making the dealership more approachable and memorable.

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These three video content pillars not only provided relevant information but also built a connection with the audience, influencing them to visit the dealership in person, call in for more information, or opt-in online.

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Collaborative Process Improvement: Working directly with DealerSmart’s Marketing Consultants, Star Buick GMC was able to fine-tune their sales and follow-up processes. Consultants helped the team streamline customer interactions, improve response times, and maximize the impact of each lead generated. This tailored guidance ensured that Star Buick GMC could effectively convert leads into paying customers.

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Results: In just two months, Star Buick GMC more than doubled their internet sales, jumping from 26.5 sales per month to over 55. The combination of DealerSmart’s lead generation system and video strategy drove customers down the funnel and significantly boosted engagement.

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Key Takeaways:

• The First-Party Lead System targeted high-quality leads, resulting in a more engaged audience.
• The Core 3 Video Pillar Strategy (testimonials, informative content, fun content) played a pivotal role in building customer trust and driving them to take action.
• Ongoing collaboration with marketing consultants ensured that Star Buick GMC’s sales process was optimized for maximum conversion.

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Star Buick GMC’s remarkable growth is a testament to the effectiveness of DealerSmart’s holistic approach, combining cutting-edge lead generation and video strategies with expert consultation. This case highlights how dealerships can quickly boost their internet sales by utilizing personalized customer engagement tools and optimizing their processes.

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