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Terry Cullen Chevy’s Success with DealerSmart’s First-Party Lead System

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Client Overview:

Terry Cullen Chevy is an automotive dealership pushing to grow their online presence and lead generation efforts on social media. Leveraging DealerSmart's first-party lead system, the dealership successfully drove significant engagement and conversions on Facebook and Instagram.

Challenge:

Terry Cullen Chevy needed to generate quality leads while keeping advertising costs manageable. The dealership also wanted to ensure a robust strategy that would encourage customers to actively engage and convert—whether by walking into the dealership, calling in for more information or opting in online.

Solution:

DealerSmart implemented its core 3 video pillar strategy to help Terry Cullen Chevy drive traffic and conversions. The strategy involved:

• Testimonials: Video content showcasing satisfied customers to build credibility and trust.
• Informative content: Educational videos highlighting the dealership’s products, services, and industry insights to guide customers through the decision-making process.
• Fun content: Engaging, light-hearted videos designed to capture attention and keep audiences engaged.

This combination of content was designed to push potential customers down the sales funnel by addressing their various concerns while showcasing credibility and building interest in a fun, relatable way.

Results:

Over the course of one year, Terry Cullen Chevy achieved impressive results:

• Impressions: 1,906,241
• Clicks: 85,000
• Cost per Click (CPC): $0.29 | Average is $1.50 
• Leads Generated: 1,112

Key Insights:

• DealerSmart’s first-party lead system played a significant role in influencing customer actions, allowing Terry Cullen Chevy to attract and convert high-quality leads.
• The video pillar strategy helped nurture relationships with potential customers through targeted content that built trust while providing education, and entertainment.
• Terry Cullen was actively involved in creating content, training their team and testing new strategies.  

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Conclusion:

By utilizing DealerSmart’s first-party lead system and video pillar strategy, Terry Cullen Chevy significantly enhanced their social media presence and lead generation efforts. This success highlights the power of a well-executed, digital marketing strategy, that combines engaging content with precision targeting to drive meaningful results.

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