Wiz Auto Influenced 43 Sales With '1st Party Leads'

Overview

Wiz Auto approached us in November 2022 in a dire situation…

They were completely dependent on referrals, repeat customers and 3rd party lead sites for car sales. Meaning they had no control over their growth, and were at the mercy of the market and their lead providers.

Fast forward to June 2024, and Wiz Auto now has complete control over their monthly volume independent of 3rd party leads or referrals. How?

They’ve built a system that can turn $206 into 1 influenced car sale* consistently and at scale (*based on the last 90 days).

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What Happened?

Wiz Auto were sick and tired of not feeling like they had any control. Sure they could try to improve their CSI in hopes of more referrals, or sift through more lead providers trying to find one they didn’t hate. But they knew they needed more.

They reached out to us to try and get some direction, and on our call we found multiple areas their team was already doing an amazing job on.

But we also found they had a massive issue... they had zero online presence. And this was what we had them focus on.

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2 Simple Action Steps:

Firstly, DealerSmart worked closely with Wiz Auto to learn what potential customers liked, wanted, and needed. This helped them create the kind of ‘Viral’ content that really resonated with people.

Then, using this 'Viral' content, we were able to quickly find the right people, in the right demographic, in the right audience… and their ads took off from there.

Helping Wiz not just build a strong local brand, but also generating high levels of 1st Party Lead traffic, appointments, and influencing actual car sales.

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Results

Wiz Auto’s content strategy led to amazing results in the last 90 days:

• 443,848 Impressions: A lot of people saw their content, boosting their visibility and brand awareness.
  
  
• 529 Qualified Shoppers: Their engaging content turned many viewers into potential buyers.
  
  
• 43 Influenced Sales: The smart use of content and ads resulted in 43 influenced sales from Facebook and Instagram.
  
  
• Cost Efficiency: At $206.26 per sale, their strategy was a cost-effective way to drive more sales.

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Conclusion

Wiz Auto's success shows how powerful good content can be in boosting sales and getting customers involved.

By understanding what their audience wanted, making relevant content, and using social media smartly, the dealership not only became more visible but also gained many leads and influenced many customers to take action