AutoMarketing Case Study: How Star Buick GMC Boosted Internet Sales by 111%

When Star Buick GMC approached us at DealerSmart, they had a clear challenge: build on a solid reputation to drive more online sales in a crowded automotive industry.

In just 60 days, we helped them increase internet sales from 26.5 per month to more than 55, an impressive 111% jump. Here’s a look at how we did it, and why it worked so well for their dealership.

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The Challenge

Star Buick GMC aimed to re-energize their brand and engage more customers online. Although they were performing reasonably well, their team spotted a key opportunity: with the right approach, they could reach even more buyers in today’s fast-moving market.

• Industry Insight: Car shoppers often compare multiple cars, features, and price points online before stepping onto a dealership lot.
• Primary Goals: Increase conversions, improve engagement, and drive additional sales by focusing marketing dollars on the best channels and refining their messaging.

The DealerSmart Approach

Our team at DealerSmart created a tailored plan for Star Buick GMC, focusing on three main areas:

1. Core Video Content

• Highlighting Unique Features: Short, targeted videos emphasized the most appealing characteristics of various cars.
• Authentic Customer Stories: Real owners sharing positive experiences built instant trust.
• Brand Value: Clear, straightforward messaging answered common questions and showed why Star Buick GMC stands out.

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2. First-Party Lead Generation

• Local Market Targeting: We zeroed in on segments of buyers who were actively looking to buy.
• Personalized Outreach: Instead of generic ads, we used creative strategies and direct messaging for higher engagement.
• Multiple Platforms: By meeting customers where they spend time online, we kept Star Buick GMC top-of-mind for in-market shoppers.

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3. Process Optimization

• Data-Driven Insights: Together with the dealership, we analyzed existing data to identify gaps in the customer journey.
• Improved Follow-Up: Our consultants helped streamline Star Buick GMC’s outreach, ensuring speedier responses and more meaningful conversations.
• Offers That Sell: We worked closely with their team to develop practical promotions that gave buyers a strong reason to choose Star Buick GMC.

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Our Solution in Action

By combining authentic video content, a local-focused lead generation system, and a refined sales process, the Star Buick GMC team was able to maximize their marketing dollars and capture more online shoppers.

Our strategy provided genuine value, highlighting the features that set Star Buick GMC apart in a competitive market.

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The Results

Within just two months, Star Buick GMC’s internet sales soared from 26.5 per month to over 55—an increase of more than 111%. This impressive performance jump underscores how a targeted plan, aligned with the right messaging and consistent follow-up, can deliver massive gains in a short period.

• Sales Increase: More than doubled, underscoring the effectiveness of a well-tailored approach.
• Improved Engagement: A larger number of customers interacted with the brand, finding clear reasons to buy.
• Return on Investment: Smart use of marketing dollars quickly paid off, as evidenced by higher internet sales figures.

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Key Takeaways

• ‍Listen to the Market: Use data and customer feedback to shape messaging that resonates.
• Develop a Strategy: Whether you’re refining your brand or showcasing car features, set defined goals before investing your marketing budget.
• Embrace Collaboration: Combining dealership expertise with our marketing know-how fosters better connections and smoother operations.
• Track Performance: By monitoring conversions, leads, and engagement, you can adapt quickly and keep results on track.

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Why It Matters

This automarketing case study reveals how effective coordination of video content, optimized leads, and precise messaging can dramatically boost sales in the automotive industry.

At DealerSmart, we focus on tapping into the right platforms, crafting customer-centric content, and continually refining processes to ensure both short-term wins and enduring success.

If you’re looking to strengthen your online sales, grow brand recognition, and provide genuine value to in-market customers, consider how the DealerSmart approach can help your dealership thrive.

Our results speak for themselves—and Star Buick GMC’s story proves that, with the right partner, your dealership can accomplish remarkable growth in any market.

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